Professional Background
Founder & CEO at RevoU, the leading Online Higher Education platform in Indonesia.
Before then, 2x Founder and Chief Marketing Officer at iPrice Group, the biggest e-commerce affiliate platform of SEA, where I was responsible for the Marketing and People Operations (HR) activities across its 7 Southeast Asian markets.
Taking also from time to time selected advisory roles in exciting SEA startups, helping them on growth related topics.
My biggest passion and deepest expertise from a growth perspective is to leverage organic channels to reach the widest and most defensible distribution for any product/service.
At iPrice, I helped drive the growth of monthly active users from less than 1M to more than 15M, across 7 markets and 4 languages, in the span of 2.5 years. The key to achieve such results have been a strong focus on direct and indirect organic search strategies.
Before iPrice, I was the first Director of Marketing for Zalora, defining and executing the overall online marketing strategy of the company across the region in its initial hyper aggressive growth phase. Deployed a lot of money on Paid Marketing drugs to gain market share at the fastest possible rate, in the nascent SEA’s e-commerce market. This helped Zalora rapidly become the region’s largest fashion e-commerce company with +2,000 employees and $250m of annual GMV (and over $300M of venture capital raised).
As mentioned, I’ve co-founded 2 companies – 1 bootstrapped & profitable, 1 investor-backed. 1 in Europe, 1 in Southeast Asia. 1 acquired, 1 shut down.
Last but not least, my love for Growth and Entrepreneurship is matched probably only by my passion in building, coaching and nurturing teams & individuals. Or more in general, in Good & Effective Management.
Personal Background
Born and raised in Milan (Italy) with university studies split among Italy, US, Spain & France. I moved to Southeast Asia 10 years ago and I am in love with the region since then.
To get in touch: [lastname](dot)[firstname] at gmail.com